Motul In Dust We Trust: invitation poster
- Client
- Motul
- What we made
- poster
- Year
- 2020
- Producer
- Konstantin Zotov
- Illustrator
- Gleb Sinyutkin
- What we handled
- Idea → Design
We drew the invitation poster for Motul In Dust We Trust, a flat-track race at the Motovesna show in Moscow, set for April 2020. The drawing took five days, and the next day Motul opened sign-ups with it.
The race
In Dust We Trust is Motul Russia’s flat-track race at Motovesna, the spring motorcycle show at Expocentre in Moscow. The second edition was set for 4–5 April 2020, with 60 places for riders. Motul asked for a poster in the style of American flat-track race posters: an invitation to open sign-ups on social media.
The problem
Open sign-ups a month before the race
The invitation had to open sign-ups for 60 places. For an illustration like this, approvals included, we usually plan one to two weeks.
The idea
Praying hands are an image everyone recognises. We gave them to a rider in an open-face helmet and wrapped a drive chain around them like a rosary. Behind him, the race motto In Dust We Trust rises from a cloud of dust.
The client asked us to show the rider’s shoulder. We argued against it: the lettering needs a calm background, and the shoulder would have put detail right behind it. The dust stayed, and the motto reads at a glance.
The result
“Already live! This is awesome!”
That’s what Motul Russia’s head of advertising wrote on 2 March 2020. We had delivered the poster the day before, and Motul had already posted the invitation. In the comments, riders asked how to sign up.
Then COVID came. In March 2020 Moscow banned indoor events, and Motovesna was cancelled, and the race with it.
A year later the race did take place, on 2–4 April 2021 at Expocentre. Motul used the same poster for it.
5 daysto draw it, from sketch to finished poster
1 dayfrom delivery to the first post
2021the poster came back when the race finally ran
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